Logo Design

What is a logo?

A logo is either one or a combination of text, symbols and images that represent your business, quickly identifying to your audience who you are, creating an impression of what level of professionalism and trustworthiness they can expect from your business.

Why is a logo important?

A logo is an important part of your brand identity as it is a client or customers first impression of your business. It needs to communicate quickly who you are, what you do and the level of professionalism, trustworthiness and quality of goods or services you provide. It needs to be appropriate to your industry while setting you apart from your competitors so people chose you. As well as a first impression, your logo design should also have a lasting impression. It needs to make an impact so as soon as it is seen, people instantly recognise your business.

Why should I get Eye To Eye to design my logo?

Why? Simple, because your logo is so important to your business. A strong logo lets the world know you are professional and mean business. It sets you apart from competitors who may not have used a professional to design their logo. We have experience, knowledge and a genuine passion for logo design and will help you to convey the message you want to send to your intended audience.

What is the logo design process at Eye to Eye Graphic Design?

Of course, the first step is to contact us! Let us know who you are, what you do and if you have some ideas, let us know that too. We will look into your target market, what your competitors are up to (so we can make your business better of course) and come up with some ideas. 

We will then present our concept to you with the use of mockups where appropriate. This can be in the form of business cards, stationery design to conceptual vehicle graphics. The purpose of a mock up is to show you what your logo will look like in the intended setting. Once you have reviewed our concept, we ask you for your feedback and we tweak where needed. It is then ready for you to use and reveal to the rest of the world!

Remember your logo will appear on all your business collateral and audience touch points such as stationery, business cards, vehicle graphics, website, brochures, flyers, catalogues, apparel, packaging and signage.

Let’s create something amazing together.

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