Here’s how you can use printed marketing materials to attract more customers and grow your business
While digital marketing may seem more common these days, printed brochures and flyers are still a great way to communicate with new and existing customers.
If you’re not using these useful items as part of your marketing strategy, you’re missing valuable opportunities to gain new customers that simply wouldn’t have discovered you otherwise.
You may be thinking, in a world that is becoming increasingly digital, how is it possible printed brochures and flyers can be used as effective marketing tools?
Have you ever spent several hours looking around retail shops or a trade show and been confused by the end of the day which product was which. Online searches can be forgotten as well. Having a physical item to collect and keep aside, is an easy reminder of which business had the product or service that captivated your interest.
This is how with the right design, content and distribution process, brochures and flyers can be very effective. They help to attract new customers, keep existing ones coming back and are a lot more cost-effective than you may think.
What can brochures and flyers be used for?
Brochures and flyers can be used for numerous purposes including:
To ensure marketing materials are effective, they need to have a clearly defined goal. What would you like to achieve with your brochure or flyer? Do you want to sell more products? Do you want more people to know your business exists? Are you planning an event and want people to attend? This objective plays an important role in how the design and layout is developed.
What content should you include in your brochure or flyer?
An eye-catching design will attract the attention of customers, however, to achieve your objective you also need to have the relevant details. When preparing your content make sure to include the following information:
Introduction: explain clearly who you are and what you do
Details on the purpose of the brochure or flyer: what is the offer, event or new product, project or service you are promoting
Information on where customers can: buy your products, access your services, buy tickets or attend your exhibition
Dates: when does the promotional offer end or when is the upcoming event or exhibition
Contact information: telephone number, street address, website address, email address, social media handles, etc.
Images: clear, good quality and relevant to the purpose of your brochure or flyer
Logo: Your business logo should appear on all of your marketing materials
Where to effectively distribute brochures and flyers
Whether you have a physical store or an online business, brochures and flyers can be given to your customers to effectively increase awareness of your products or services.
Great ways to distribute marketing materials are:
How to get customers to choose your brochure or flyer
In some instances, customers are inundated with options and simply won’t take home a brochure from every single business. They will however, take some that grab their attention. This is why design is important.
While they may just look like text and images simply put on a piece of paper, there is more strategy to the design process than that. Graphic designers create brochures and flyers with the conscious purpose of attracting the attention of your potential customers.
A graphic designer will also ensure they are printed on quality stock paper in the correct size and fold. The type and quality of paper can play a huge role in how your brochure or flyer is received. Poor quality printing instantly reduces credibility and will turn customers away.
Use printed marketing materials to gain an advantage over your competitors
Many customers want to see evidence of professionalism before they buy from a business. Well-designed brochures and flyers are a great way to demonstrate this.
Printed marketing materials can be used to gain a competitive edge over those who think they are old-fashioned and outdated. Make them work to your advantage by reaching customers that these competitors are not.