5 Reasons Logo Design is Important to Your Business

Here’s why a well-designed logo may be more beneficial to your business than you realise…

1. It’s a potential client’s first impression of your business

We have all heard the expression ‘You only get one chance to make a first impression’ but did you know we only have approximately 7 seconds to make that first impression?

In that 7 seconds, your logo needs to communicate who you are, what you do, and the level of professionalism, trustworthiness and quality of goods or services you provide. 

Therefore, your logo needs to make such an impact that the client or consumer wants to learn more about your business. 

2. Conveys a high level of professionalism so people feel they can trust your business

As well as representing accurately what your business does, your logo also needs to convey how professional and trustworthy you are. Does a potential client look at your logo and think, yes, this is a business I can trust. A professionally designed logo can help you to achieve this. 

3. Helps you to stand out from the competition 

A well-designed logo can be the difference between someone choosing your business instead of a competitor’s. 

Obviously, you want a logo design that looks great, however, poorly designed logos aren’t always the ones that look bad. A logo that fails to communicate clearly what the business actually provides or sells is also an example of a poorly designed logo.

Therefore, it’s not just an uninteresting logo design that can make a client or consumer look elsewhere, but confusion over what the business does can also make someone decide to use a competitor’s products or services.

4. It will appear on all your business marketing materials

A logo forms the foundation of your brand identity. This is because your logo will appear on all your marketing materials and audience touchpoints. These can include business cards, brochures, flyers, catalogues, vehicle graphics, website, stationery, apparel, packaging and signage.

5. Creates consistency for your brand

As well as appearing on your printed marketing needs, your logo will also appear on all your digital marketing. Having consistent branding on your website and social media platforms also helps to display a level of professionalism and trustworthiness in your business.

Would you like to discuss logo design further? Are you looking for a designer who can create a logo to help you stand out from your competitors? Contact our friendly team on (03) 9753 3010 or info@eyetoeye.com.au and we will only to happy to help you. 

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